FIRST IN is a woman-owned business co-founded and powered by Michele Richards (owner) and Anne-Marie Jensen, who together have over 40 years of combined fire and emergency services experience. It's a business borne from passion: After retiring from the fire service, Michele and Anne-Marie decided to channel their energy, experience, and deep commitment to empowering others and serving their community.

FIRST IN is built on a solid foundation of experience. As veteran first responders, we’ve been in the trenches and the literal line of fire. Harnessing our collective knowledge as professional responders, we pass on real-life lessons and information to create a safe and self-sufficient workplace. We know what works and what doesn’t — because we’ve been there. You won’t find that in-depth knowledge in a training manual or an online training course.


One size does NOT fit all when it comes to our trainings. We know that each company has unique cultures, environments and needs. Do you need help dealing with a chemical spill or earthquake evacuation? Is your company near a chemical manufacturing, close to a transport area or built on landfill? Our highly personalized approach takes those differences into account. Because we spend time hand-picking your instructors and developing your unique agenda, we’re confident that each training will fit your exact goals.


In an emergency situation, responding as a team gives you the best outcome. The same holds true for our business. All of our instructors are firefighters and paramedics with impeccable backgrounds and training. But we look beyond credentials. Our instructors define us: enthusiastic, energetic, and engaging. Just as we encourage you to work together for the best results, we are a close-knit team that relies and respects one another, to your benefit.


Our commitment to help others drives us. First, it drove us to save lives on the front lines. Now, it spills over into training others to do the same. We are truly gratified when empowering people to become confident and self-sufficient. Knowing that our work lives on in the hundreds of employees we’ve trained is tremendously satisfying and inspires us to do our best.